Jeff Lee is the co-owner of Swan Valley Honey Ltd. and Honey Bee Zen Apiaries Ltd., the largest retail producer of local honey in the Kootenay region. It is based in Creston. Jeff is also a vice-president of the B.C. Honey Producers Association and worked for 40 years as a political and investigative journalist, the last 30 with The Vancouver Sun.

Brian owns Pealow’s Independent Grocery store in Creston. Before moving to Creston, he managed other Loblaws stores in Ontario and British Columbia including City Market in Vancouver, providing him with an understanding of the different consumer attitudes to local food.

He has a passion for local agriculture and entrepreneurs and buys local, in-season product for this store. He also assists farmers and food processors with gaining the tools needed to get into Loblaws stores in British Columbia. Brian advises us about consumer trends and what products are marketable in grocery stores. He has a Bachelor of Business Administration from Trent University. He majored in finance and economics.

Miriam has over thirty years of food safety experience with HACCP and CFIA, and is well versed in BRC and FSSC22000 GFSI approved programs. She provides guidance on how our facilities and staff can maintain a food safety first culture.

Anthony holds a degree in economics from McGill University and a CPA designation. He brings an entrepreneurial and international background in finance, software, and non-profit management. He has been a part of two acquisitions over $100mm USD and the successful seed and series A raise of $6.5mm USD for a food safety software startup. Most recently he led the product development team for a food recovery social enterprise. Anthony loves food, having worked on farms and in kitchens throughout his youth. Currently, he is focused on settling in Creston, BC.